PopUsIn began with a simple booking problem. The more we listened to service businesses, the clearer it became that bookings were only one part of the day. Customers, work, training, support, people, compliance and money all needed to work together.
PopUsIn is deliberately built from both sides of the desk: the technology, governance and commercial decisions behind a platform, and the day-to-day reality of serving customers and growing a service business.
Built around real work. Always listening and improving.Stephen has spent more than 20 years working across IT leadership, technical architecture, service management, compliance, finance, commercial planning and team leadership. He leads the connected product vision and turns complex business needs into practical systems.
Strategic. Technical. Solutions focused.Lorraine built her career in nails and beauty before developing The Hart Haus and a broader service, training and product business. She brings first-hand experience of customer care, repeat relationships, day-to-day operations and what small businesses actually need from their software.
Customer focused. People driven. Results obsessed.Create a friendlier, richer booking experience for appointment-led businesses.
Bring customers, teams, payments, websites, courses and follow-up together.
Recognise that jobs, support, stock, people and compliance also need shared context.
Develop products in stages while protecting simplicity, industry fit and honest release status.
That means industry-specific language, connected data, transparent pricing, helpful migration support and enough flexibility to grow without turning the interface into a control room nobody understands.
We are actively building with early businesses across service, training, pet care and other industries.